Servicios

Con nuestras raíces en el periodismo, Media Tenor trabaja con editores y editoriales para diversificar su contenido, encontrar mejores fuentes de información, aumentar su índice de exclusividad e incrementar su impacto en la audiencia.

Campaign Monitor

Media Tenor’s extensive analyses of American, British, Czech, German and South African general elections has provided signi?cant insights into the election process. As a result Media Tenor has acquired unique expertise on what drives elections and what appeals to voters. Media Tenor actively works with international political parties on media election strategies and crisis management on both national and local levels.

Country Reputation

Tourist and investment decisions on where to spend money depend largely on the reputation of that country or city. Before allocating large budgets to advertising and image campaigns, it is advantageous to know which impressions have already been created by the media, and which have not, thereby saving both time and money.  Media Tenor projects that have involved the image of countries and cities include the image of the mining town of Ostrava in the Czech Republic; the impact of the Bach Festival on the media image of the city of Leipzig and the image of the cities bidding to host the 2012 Olympic Games.

Democracy Index

The Democracy Index is a joint project with the United Nations Development Programme, tracking how the media supports democracy, for example, by reporting on various countries’ Parliaments.